Scot Ulmer Real Estate

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5 Ways To Know It’s The Right Time To Sell Your Home


Selling your home is a big deal! Whether you’re selling for the first time or the fifth, there is a lot that goes into the sale of your residence. Before you can ask questions like ‘how do I sell my home?’ you’ll need to ask yourself, ‘am I ready to sell my home?’

Knowing you’re ready to sell isn’t as easy as waking up and deciding to. It’s never going to be the perfect time to move on from your current place; 

however, there are ways to know if it’s an excellent opportunity, and the right decision, for you, your family, and your finances:

It’s the right time to sell when you have a plan

Having a plan is the most critical part. You’ll need to understand the local market trends, as well as be sure you’re financially ready to make the transition from your current house into a new home. You’ll want to play out all the outcomes in your head with a lot of ‘what-if’ scenarios, so you are prepared for anything. If there’s anything you’ll learn in the process of selling real estate, it’s that you should always expect the unexpected.

It’s the right time to sell when you’re financially ready to sell

Having a strong understanding of your financial position will help you understand if it’s a good time for you to sell. It will also help you develop a plan after the sale, and where you’ll be able to go next. If you’ve owned your home for a long time and paid down your mortgage, you should have some considerable equity built in! When you understand your finances, it’ll allow you to determine if it’s the right time to sell, or if you should save up for another year or so.

It’s the right time to sell when you want a change of scenery

Change can be a good thing. There are many reasons you may want or need a change – whether it’s because you’ve outgrown your current place or are ready for a new location, there’s an abundance of reasons why it may be time to move on. If you’re looking for a change of scenery, then you’ll want to be sure you’re committed to the change before deciding if it’s time to sell your home. If you’re on the fence about it, then it’s probably the wrong time for you to list your home for sale. However, if you decide you’re one hundred percent ready to make a move, then go for it!

It’s the right time to sell when you are emotionally detached from your home

Being one hundred percent committed to the sale of your home is crucial before you undergo the process. Once you close, there’s no going back. That home no longer belongs to you; it belongs to someone else. Make sure you can handle that before moving on to the next phase of the sale. You’ll be moving to an exciting new chapter of life when you transition!

It’s the right time to sell when you’ve outgrown your house 

Outgrowing your house is typical for first-time buyers and young families. It’s time to find a home that can fit everyone. If your family is growing, there is a good chance you want to sell your house, and find a new one with more space!


Homebuyer Education: Clarity is Key

Scot Ulmer

Educating your clients, regardless of what field of work you’re in, is vital for the success of any business. If clients do not understand the logistics and reasoning behind why certain things are done or prioritized, they will be confused by the goals of the company. With real estate, and homebuying, in particular, working with your clients face-to-face is inevitable, and you will have opportunities to teach them about the buying process, which you should do without hesitation.

The reason why homebuyer education is so important is that it strengthens the willingness of a homebuyer to be a permanent resident of the neighborhood their potential home is in, which thereby stabilizes neighborhoods as a whole. According to an article published by HomePath Agent Matters, “Those who get pre-purchase counseling and education are significantly less likely than other borrowers to become delinquent,” (Homebuyer Education – An Agent’s Best Friend). This will further help the entire homebuying process run more smoothly and effectively.

One vital aspect of educating homebuyers is that it eliminates client confusion. When buyers know what they can afford, and they understand the entire process of buying a house (which can be quite lengthy), their confidence levels boost, and it will be easier for both loan officers and agents to work alongside. Education in real estate helps clients get a sense of what buying a house entails, and all the finite details that go along with it. If you have a client who doesn’t fully understand the home buying process, the chances are that they will be surprised more than once throughout their experience – and surprise is not always a good thing.

In conclusion, clarity is vital when it comes to homebuyer education and the entire process of buying a home. But remember, not all agencies are educated in the same ways – so be sure that everyone involved in your home buying experience is well trained and are “HUD-approved,” which means they pass the HUD’s Office of Housing Counseling requirements.

How Hashtags Can Help Real Estate Professionals


Twitter was the first form of social media to popularize the idea of “hashtags.” They define it by saying, “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.”

For example: In a post about real estate, you would put a hashtag before whatever you were looking for: #RealEstateBroker, #FloridaRealEstate, #FirstTimeBuyer, #FloridaOpenHouse, etc…

By placing a hashtag before the term you are tweeting about, your post immediately reaches beyond just your own follower base. It will then reach a community of people around the world who are talking about the same thing. 

When you click on the tagged phrase, you are brought to see what the world has to say on your subject. Your contribution weaves itself into the fabric of discussions about the #realestatemarket or perhaps a more relevant example to my career: #ScotUlmerListings.

A recent study by Hubspot shows a post with a hashtag is 55% more likely to be retweeted, which means accessing a broader audience.

Hashtags allow you to jump into conversations that are trending (most popular) to show how your business can add perspective to a discussion. For example, if you notice a real estate tv show is appearing in the trending category, add your commentary during the show about what’s realistic and what’s not-so-realistic about the process that we are seeing.

The goal of social media is always interaction. You can search hashtags such as #propertyhunting alongside your #localcity and find people looking for properties right now. By interacting with them over online platforms, you can end up generating your own leads!

Discover what’s happening in your industry by searching topics like #interestrates, #newproperties #openhouse, or even simply, #realestate. You’ll see content from industry professionals and possibly reach more clients by using hashtags!


Seven Real Estate Predictions for the New Year

Every time a new year rolls around, people love to predict what the future will hold. For some, this means setting resolutions that they will (most likely) give up on by the end of the year. Oftentimes, it can be difficult to predict what the future will hold, on both personal and global levels. This year, we have a new president whose choices could have profound impacts on the economy and the real estate market as a result. The economy is volatile and subject to change… wars could break out, an asteroid could strike the earth, the apocalypse could come. Not saying those last few things are likely, but my point is that anything could happen. 

As a real estate professional with over 20 years of experience, I’ve been in the field long enough to know that real estate is one sector of the world that can be reasonably easy to predict based on past trends and behaviors. Not only that, but it is essential for both real estate agents and buyers/sellers to stay up-to-date on real estate trends so that they can make informed decisions based on the current market. 

If you’re looking to buy and/or sell a home this year or you’re a real estate agent wanting to achieve the best outcomes for your clients, then it pays to do your research. Luckily, I’ve already done some of it for you. Here are some of the top trends to look out for this year, according to industry experts.

1. Housing boom in suburbs and mid-sized cities

The years following the housing crisis saw a rise in the number of people moving to large cities like New York, Los Angeles, and San Francisco because real estate was more affordable. Now, however, as the market is in a gradual state of recovery, home prices are on the rise, and buyers are flocking to the suburbs for more affordable housing. While the major cities will always be a hub for jobs, especially for younger people, the suburbs and mid-sized cities are typically the more affordable option. According to Svenja Gudell, Chief Economist for Zillow, “Now we see people like to live close to the city center where they’re close to amenities and in walkable neighborhoods, but for the first time they’re not able to find enough inventory that’s affordable for them to buy.” Additionally, many young adults looking to buy their first homes are attracted to mid-sized cities (Raleigh, North Carolina, for example) for the cheaper rents and lower housing prices that they offer. 

2. Millennials and baby boomers will take up a large share of the market

As the millennial generation comes of age, more and more will be looking to start families and buy their first homes in 2017. The younger end of this generation may be more attracted to rental properties early in their careers. Still, the older end (those in their early to mid-thirties) will start to mortgage homes due to a variety of factors, including more jobs targeted at workers between the ages of 25 and 34, and increased wages. On the other end of the spectrum, many baby boomers are reaching retirement age and will be purchasing retirement homes. According to Jonathan Smoke, chief economist of, some retirees will want to downsize to cut back on expenses, but a large proportion (now that their buying power has improved after the housing crisis) are purchasing large homes to accommodate children and grandchildren.

3. Home values will increase, but at a slower rate than last year

Home values will continue to increase at a rate of about 3.6. This would be a slight decrease from last year when national home values rose 4.8 percent. As the market recovers from the housing crisis, the increase in home values will start to level off. This slowdown in appreciation rates is an inevitable effect of the housing market normalizing after the crisis, according to Gudell and Smoke.

4. Rent affordability will improve

Good news for twenty-somethings struggling to pay rent each month on their entry-level salaries! Real estate experts predict that rent prices will become more affordable across the nation as the rate of income growth is outpacing rental rates.

5. Mortgage rates will increase

While there are some, who are fearful that the Trump presidency will lead us back into recession due to his plans to cut government spending, real estate professionals are optimistic. Rick Sharga, executive vice president of real-estate auction site Tex-X, believes Trump’s presidency will positively affect the housing and mortgage markets in the long term, and home buying will stay steady throughout 2017. Home prices and mortgage rates are expected to continue to rise after the housing market crash of 2012. From a buyer’s and seller’s perspective, it makes sense to act sooner rather than later if you’re planning on buying/selling a home.

6. More new construction

As home values, in general, continue to increase, so too will the price of new construction, exacerbated by a shortage of labor in the construction industry, forcing contractors to offer higher wages to compete for workers. Prices will increase for buyers to offset these costs. Yet, despite increases in the costs of new construction, the rate of new construction will increase as well based on the trends of the last few years, and the fact that higher wages and more flexible credit are giving home buyers more spending power.

7. Rise of the drones

Advancements in technology are expected to play a part in real estate trends this year as well, in the form of drones. Some real estate agents have already been using drones to capture flyover images of properties, and now (thanks to new regulations from the Federal Aviation Administration) homeowners can use them to take their own images of their homes, even using them as a way to bypass the home inspection.


7 Daily Habits of Top Real Estate Agents

Top Real Estate Agents

Why are top real estate agents successful, and other real estate agents unsuccessful?

Are there certain things that successful Realtors do on a daily basis that unsuccessful Realtors do not? How do they find leads? How much time do they spend prospecting each day?

The successful real estate agent has all the business they can handle (and then some!), while the unsuccessful Realtor struggles to find clients and their business up and down like a very stressful and unpleasant roller coaster.

  1. Plan Your Day Before It Starts

    • Take a few minutes the night before and plan your top priorities for the following day. Attack those things first!
  2. Write Valuable Blog Content

    • The more quality content you publish, the better chance you have to get found by buyers and sellers. Make blogging a priority and you will see results.
  3. Network and Socialize Daily

    • Being social and hosting events puts you in situations where you are more likely to meet someone who can help you advance in your career!
  4. Give to Get

    • When starting out on social media, share and promote the content of other top realtors. They will eventually want to reciproacte and share yours as you build and grow your online presence.
  5. Put Clients Needs First

    • Anything that helps my clients immediately goes to the top of my list. If you don’t make your clients happy, then nothing else really matters.
  6. Stay Up On Social Media

    • Understand the importance of social media and blogging in real estate. Doesn’t it make sense to put yourself infront of potential buyers and sellers online?
  7. Respond Quickly to Leads

    • Respond to ALL leads online, you have nothing to lose! You may get the client by default. Many of my clients were surprised that I was the only one who called them back!

Thicker Than Water: Why More Young Adults Are Living With Parents

A few decades ago, returning home to live with Mom and Dad for an extended period of time after college was not without a certain stigma attached. Young adults were expected to be independent and self-sufficient in older generations. While that is still mostly the case, more and more young Americans are choosing to live with their parents to save money until they have the financial means to provide for themselves.

According to the Washington Post based on data from real estate tracker Trulia,  the percentage of American young adults living with their parents is at a 75-year high, with nearly 40% of the millennial generation (young adults between the ages of 18 and 34) living with their parents or other family members in 2015. This is the most significant percentage since 1940.

Even with recent job growth since the economic recession, this trend has been on the rise since 2005, when the number of young adults living with relatives was only one in three. In previous periods of recession, the number of young people living with their parents dropped off as economic conditions improved, but that is not the case anymore, as this all-time-high rate demonstrates. As a result of more millennials returning to live at home than ever before, millennials are occupying a much smaller share of the housing market than would be expected for the largest generation in U.S. history. According to research from the Harvard Joint Center for Housing Studies, the number of adults under the age of 30 has increased by 5 million over the last decade. Still, the number of households for that group did not rise in proportion, growing by just 200,000 over the same period. This could be due, in part, to the fact that the barriers to owning a home are much steeper than they used to be.

Even with the job market gradually improving, housing prices are not. Rent prices are on the rise in many cities, and mortgage-lending standards are stricter than they used to be. Additionally, millennials as a whole are getting married and starting families later in life than previous generations. Without a combined income to work with, homeownership is out of reach for many millennials. The Harvard Joint Center found that of those aged 25 to 34, only 40% of those earning less than $25,000 headed their household. The rate is at 50% for those making between $25,000 and $50,000 and 58% for those earning more than $50,000 in annual income. These statistics go to show how inextricably linked income and homeownership are. Even as the millennial generation is expected to double its number of households by 2025, it still begs the question of what the long-term consequences of delayed homeownership will be.

Upcoming 3 Day Real Estate Investing Crash Course

Join us for our 3 Day Tampa Crash Course on the ABLE System. Scott Ulmer, the innovator of the ABLE System, and his deal making team will be on hand live teaching you the entire system used everyday in our thriving Real Estate Investing Business. Learn how to profit a minimum of $10,000 using no cash or credit, time and time again. February 12-14th 9-5PM you don’t want to miss it.

How I Was Able to Control $10,000,000.00 in Single-Family Homes In My First 100 Days In Business…

Flyer Tampa

Hello Tampa REIA Members and any others interested in coming to our Feb 12-14th event!

I am Scott Ulmer and I have been investing in real estate over 20 years. In that time, I have experienced some tremendous successes, and some tremendous failures as well.

Every time I fell down, I picked myself up. No matter how hard the situation, being tenacious and never giving up always paid off, and here I stand today.

I owned 2 real estate companies prior to the market meltdown, and ultimately lost them both. What I have learned and experienced firsthand is that failure is a part of success, and a person only truly fails when they quit. One thing I will never do is quit.

Just over 17 months ago I left my job, where I ran the real estate operation for a nationally-known real estate guru. I was also one of the top Mentors, and consulted hundreds of students around the country.

Although I enjoyed my time running that real estate operation, I learned a few things about myself. Not only did I have a particular knack for helping people become successful real estate investors, but I also took my years of investing experience and created a unique formula for success along the way.

I created a business model that, when implemented with the right systems, can generate immediate cash flow, and a lot of it!

In my first 100 days in business at my new investing company, I used this system to gain control of $10,000,000.00 worth of beautiful Real Estate in highly desirable areas all around Jacksonville. And I was able to do so without using any of my own money or credit.

 During those first 100 days, I also created and implemented a marketing system to attract qualified buyers for my niche market of Real Estate and I was able to make just over $100,000.00!

 I always knew there was a legitimate way to make money in Real Estate without TRULY having to spend your own money, use your own credit, use high interest hard money, and have ZERO risk.

 What I am talking about is not a new concept in Real Estate Investing, however, the way my system is structured, it’s virtually fool proof.

 I have learned the devil is in the details, and that is where we have concentrated our efforts in this system. I wanted to lay this out in a Keep It Simple Stupid format so that even a beginner investor, with some tenacity of course, can start making money immediately!

 This system has literally changed my life forever. I am no longer a 1 man show. I can afford a staff, which has allowed me the freedom to be at my daughter’s soccer games, help out with my newborn son, and enjoy weekly hide and seek with the whole family in our office.

It has also freed some time to start working with other investors who are interested in learning my system and assist them in getting a business started, or adding an additional stream of income to their current model.

 I am a humble man and there are no words that can express the joy I feel when I know I have made a positive change in someone’s life. I consider it an honor and a privilege to help others create the life they too dream of.

 Real Estate is still my favorite way to create and sustain wealth. If you are like me and prefer to take vacation with your family and not worry about how to pay their college, then you owe it to yourself to be tenacious and never give up.

 There are a lot of “gurus” out there who promise to make you a millionaire overnight, but that is NOT what I am about. It takes dedication and hard work. If you are able to follow a step by step blue print of my formula you will make money– period.

 I am looking forward to visiting Tampa and working with many of you in the near future. My team and I will be on-site for a 3 day training event where we will dissect my formula for success in an easy to follow format.

 You will experience live calls to see how we are making money in our Jacksonville office every day. We are going to show you where to find sellers, attract buyers with money, and implement systems that lead to closings which equal paydays!!

 In closing, I wanted to share one final thought before we meet….The best nights of sleep are ahead! It’s amazing how becoming financially free increases your ability to sleep at night!

    Rest well Tampa, we have work to do!!

Visit our website to learn more or to register for this event:

My Top Advice For Anyone Wanting To Do More Deals

4 years ago I was a mentor at a large real estate convention in Orlando. Part of the draw at the convention was that we would actually work student’s deals on the spot in real time, leads that they had brought with them from their own hometown. We would call and negotiate the deals, and any profits made were kept by the student 100%.

At the time I was running a real estate operation for a nationally known real estate “guru” and we had recently implemented a new post-2008 strategy, and it really had taken off. There were literally hundreds of leads brought specifically for this strategy, and I had more requests than I could count to call and negotiate the deals on behalf of the student.

Knowing the power of social-proof, I was asked to work hard on these leads and try and put some contracts together so the crowd of 500+ would be wowed. It was important that they could see it worked in any market across the country. Feeling a bit of pressure, I decided that to really hone in and focus on putting deals together, I needed to go to my hotel room and call absent all the distractions of the convention.

It was a bright and sunny Friday afternoon, so I decided to keep the door propped open to enjoy the fresh air while making calls. I brought a stack of leads with me and sorted through them, putting what looked like “cherries” on top to call first.

And then I dug in to “make the magic” happen. I was going to knock this thing out of the park, no matter what it took.

I placed the first call.

Flat. I was flat. The seller was not interested, and I wasn’t feeling my mojo. Short and Not my best call, but I shrugged it off and placed the second call.

Flat again. Same result.

Then I did it again, and had the same results.

This went on for about 6 calls when I realized I needed to stop, take a break and regroup, and try and find my rhythm, get out of whatever funk I was in, and get my mojo back. I walked into the bathroom, splashed some water on my face, stared directly into the eyes of my reflection, and let out a big scream.

*%$!!&*%$……… the top of my lungs! Totally inappropriate, but man it felt good.

Just as I ran out of breath, I noticed something out of the corner of my eye. Housekeeping had intentions of cleaning my room, but when they saw this crazy guy yelling expletives at himself in the mirror, they decided it might be best to just come back at a later time.

Or maybe not at all is more likely what they were really thinking.

And just like that I realized what a plum fool I must have looked like and what this nice lady must have thought of me.

I burst out laughing, and it was at that precise moment my mojo kicked in and momentum found its way into full swing.

I decided I was going to get back in there and be a Gunslinger, have some fun with these calls, take the pressure off and throw offers out with confidence and posture (which is a key component of my trainings).

The second I stopped worrying about how I sounded and every single word I said and had the guts and confidence to just throw offers out there and not really care what happened, the deals all started falling into place.

I proceeded to put together 5 sweet deals over the course of the next 2 hours, and got to be a hero to the students who brought them. It was quite gratifying, and I re-learned a key lesson.

Throw your offers and proposals out with confidence! Stop overthinking and overanalyzing everything!

It’s the number one reason people don’t get contracts. They lack confidence and proper posturing with the seller. It’s a key psychological element when doing deals. You cannot sound like you need the seller or the deal more than they need you.

It’s totally counterintuitive, but it’s a huge key to the game. You should care less about any offer on any property. It’s just a piece of inventory. Worst that can happen is they say no.

And to go pound sand. Oh well. Not the first time, won’t be the last. Thicken your skin up and don’t let bad calls bother you. We all have them.

If you don’t have the experience to have the confidence, my advice follows an age-old piece of wisdom…….

“Fake it ‘til you make it!” Before you know it, with hard work and tenacity, you will have all the confidence you need. Until then, act like you do. It comes across to the people you deal with. Simple but sage advice, especially in your early days.

Over my 21 years and literally 1,500 deals, I have created an exciting and innovative platform consisting of No Money Down/No Credit deals in Executive Level homes dealing with Lease Purchases. I don’t care what you know about Lease Purchases, I GUARANTEE you haven’t seen anything like this.

I will be in Tampa with my team sharing this platform in an in-depth, intensive training February 12-14, 2016. It is going to be a lot of fun, and packed with a ton of potentially life-changing material. I am going to show you how you can make an average of $10,000.00 per deal without using any of your own money or credit.

Skeptical? I hope so. Too much white noise out there. But this system is the real deal, and I promise when you see and hear what we are training on, you will see for yourself that you too can generate this type of cash flow for yourself as well.

I hope to see you in Tampa February 12-14, 2016!

Flyer Tampa

Upcoming Training Event

Attention: ReHabbers and Flippers…

We are going to show you how to integrate our back end structure into your investment projects and DOUBLE, even TRIPLE your profits.

It’s Time to Stop Leaving Money on The Table!

 Join Us at: 

Doubletree Suites Tampa Bay located at 3050 North Rocky Point Dr West in Tampa, FL 

February 12-14th 9am-5pm

Learn this system and change your life.

Would you like to earn a minimum of $10,000 profit over and over again?

Our ABLE system is a full lease purchase platform for both buyers and sellers. We have broken down our strategy into 4 easy-to-follow steps. No guessing on scripts or contracts. One script, one contract, and one approach, regardless of the lead source.

We collect a minimum of $10,000 on each deal, and we will show you exactly how to do the same. This strategy works in any market, regardless of size or demographic.

At this training you will learn:

  • How to find and qualify leads, and put sellers under contract using their    one-of-a-kind script and approach.
  • How to overcome common seller objections and rebuttals
  • Real deal examples, walking you through from A to Z, from contract to close.
  • Examples of the fool-proof and high-response marketing techniques we use every day, and how to handle the massive response.
  • How They Earn a Minimum Of $10,000 Per Deal And How You Can Too and much more!

We look forward to seeing you there!