Scot Ulmer Real Estate

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Developing a Professional Image as a Real Estate Agent

Real estate agents are licensed salespeople who are often obliged to work under a specific broker. The term “agent” means that there is a defined relationship between a real estate salesperson and the buyers and sellers that he or she is doing business with. That being said, each real estate agent has a specific demeanor associated with his or her professional qualities that become vital to his or her success.

Maintaining a professional presence and image is essential for real estate agents on a variety of levels. If you are a real estate agent or are thinking about earning your license, here are a few tips on how to develop a strong professional presence so you too can be successful:

First, it is crucial to pay special attention to your appearance. Though this may seem a bit shallow, not many people will take you seriously if you show clients and open house dressed like you just got back from the gym. Having clean and appropriate work clothes, tidy hair, and wearing certain accessories that are associated with your company or local office are vital when it comes to looking like an expert agent.

scot ulmer real estate agent success tips

Another thing to keep in mind when you are at a meeting with clients or your company is body language. Maintaining eye contact, standing (or sitting) up straight, and using hand gestures when appropriate are great ways to engage the people you are speaking to actively. Along with body language, keep in mind the way you speak – always be courteous, attentive, and confident.

scot ulmer phone presence

Next, master your phone presence. Strive to be the most articulate agent at the office when it comes to speaking on the phone. Many people overlook this aspect of client communication, but it is one of those simple steps that can make a massive difference to your success as a real estate agent.

Another aspect of communications that you should make a note of it when you write. Whether you are writing a letter, sending an email, or even texting a client or coworker, make sure you are using correct grammar and double-check for spelling mistakes. Having a reliable, professional online presence is essential for building your professional image.

For more tips on how to reach success as a real estate agent and more specifically on how to develop and maintain a professional presence, check out this article published by Investopedia.

Homebuyer Education: Clarity is Key

Scot Ulmer

Educating your clients, regardless of what field of work you’re in, is vital for the success of any business. If clients do not understand the logistics and reasoning behind why certain things are done or prioritized, they will be confused by the goals of the company. With real estate, and homebuying, in particular, working with your clients face-to-face is inevitable, and you will have opportunities to teach them about the buying process, which you should do without hesitation.

The reason why homebuyer education is so important is that it strengthens the willingness of a homebuyer to be a permanent resident of the neighborhood their potential home is in, which thereby stabilizes neighborhoods as a whole. According to an article published by HomePath Agent Matters, “Those who get pre-purchase counseling and education are significantly less likely than other borrowers to become delinquent,” (Homebuyer Education – An Agent’s Best Friend). This will further help the entire homebuying process run more smoothly and effectively.

One vital aspect of educating homebuyers is that it eliminates client confusion. When buyers know what they can afford, and they understand the entire process of buying a house (which can be quite lengthy), their confidence levels boost, and it will be easier for both loan officers and agents to work alongside. Education in real estate helps clients get a sense of what buying a house entails, and all the finite details that go along with it. If you have a client who doesn’t fully understand the home buying process, the chances are that they will be surprised more than once throughout their experience – and surprise is not always a good thing.

In conclusion, clarity is vital when it comes to homebuyer education and the entire process of buying a home. But remember, not all agencies are educated in the same ways – so be sure that everyone involved in your home buying experience is well trained and are “HUD-approved,” which means they pass the HUD’s Office of Housing Counseling requirements.