Scot Ulmer Real Estate

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Tag: real estate agents

How to Hire a Realtor

Scot Ulmer

It’s important to note that buying a home is a process, and there are many steps that you have to take if you want to be as efficient as possible and find the right home for you. Finding a realtor will help make this process easier for you and your family (if you have one). Realtors who work best with your interests in mind will help find your next home, but finding the right realtor is also a process. Here are a few ways you should go about hiring a realtor:

First, check their references. It’s always a good idea to have a realtor that somebody you know personally recommended. But, even if the agent was personally recommended, the best way to approach any hiring situation is to interview the person. According to an article published by The Real Estate Network, “Realtors are going to bolster all of their success stories upon meeting you, but how accurate are those claims? Chat with their co-workers, and ask to speak with their last five clients” (6 Tips for Hiring a Realtor). Once you have a better idea about who the agent is that you will potentially be working with, you’re one step closer to hiring.

Next, you should ask the agent for a CMA (comparative market analysis) before you even begin looking at the housing market. This way, you’ll know if the realtor is trying to sell you homes that are reasonably priced. After you ask the agent for a CMA, check the information that he or she gives you on an authoritative real estate website like Zillow, which will also have the statistics.

Another way to decide on a real estate agent is deciphering how well he or she knows the area you’re searching in. According to The Real Estate Network:

“Discovering if being a real estate agent is this person’s only job, and finding out how well they know your target area is critical. If they’re a full-time realtor, they’re less likely to be distracted and let you slip through the cracks. Also, ask how many sales they’ve done in this specific area and try to get the details of those scenarios” (6 Tips for Hiring a Realtor).

In any real estate endeavor, as you probably have heard by now, location is the most crucial factor. If you’re working with somebody who doesn’t know the area too well, you may want to rethink about hiring a new realtor. Always ask questions like, “What’s the best restaurant?” or “What are some activities the locals do here on weekends?” to get a better sense of what the neighborhood is like.

In conclusion, finding a realtor is not as easy as you may think. It is a process that takes time and effort, but it will all be worth it in the end. Having a great agent makes the home-buying process much more comfortable in the long-run.

 

Social Media Tips To Grow Your Real Estate Business

scot ulmer - real-estate-marketing-

Social media provides a way to connect with your clients and boost your real estate marketing efforts. Social media can build trust and spread your marketing through friends of friends.

But HOW do you do it?

The world has gone online. The internet has become our largest, most comfortable, and the fastest form of communication that has brought people across the globe together. More than 1 billion people in the world are on Facebook. Twitter recently surpassed 400 million accounts, and LinkedIn isn’t far behind with over 200 million users. Many realtors are trying to take advantage of these trends by using social networks to promote themselves and broadcast their messages, but few are fully reaping the rewards.

If you stop thinking like a marketer and start thinking like a customer, you’ll understand the secret to social media is in the “social” more than in the “media.” It’s in being human, and being the sort of person who listens attentively, tells great stories, shows interest in others, and is authentic and honest. To put it, the secret is to be likable.

Here are seven tips to ensure great success using social media:

1. Listen first and never stop listening

Before you start tweeting, search Twitter for people talking about your company and your competitors. Hashtags categorize similar tweets together and allow you to search through a page dedicated to people talking about the same thing. Look through hashtags using words that your prospective customers would say as well. For example, realtors should use Twitter and Facebook to search for people using phrases such as “#LookingForARealtor” or “#HouseHunting” in your town. You’ll be surprised how many people are already looking for you.

2. Be authentic 

Be human and be yourself. Are you sponsoring a team in your town? Do you volunteer on the weekends? Share it with your followers! Know a few real estate jokes? Tell them! Imagine how much positive feedback you would get if you asked: “Why didn’t the hipster realtor show the oceanside mansion? – It was too current.” Write posts that show your company’s personality and watch your online community begin to engage and grow.

3. Ask questions 

Wondering why nobody’s responding to your posts on Facebook? It’s probably because you’re not asking questions. Social media is about engagement and having a conversation, not about self-promotion. If a realtor posts on Facebook, “Come in and see what’s on the market today,” there is no reason for a customer or follower to comment, so nobody will call to make an appointment. However, if that realtor posts a question instead, as simple as, “What’s your favorite style windows for your home?” people will be more likely to comment online and engage with the company. Better yet, if the realtor asks, “What’s the best part about home shopping?” think of not only the number of people who will comment on the post and bring attention to the company but also how much you could learn from the market in their responses!

4. Don’t tell your customers to “like” you and “follow” you, tell them why

Everywhere you turn, you see “Like us on Facebook” and “Follow us on Twitter.” But WHY? Give your customers a reason to connect with you on social networks, by answering the question “What’s in it for me?” Note the difference between these two Facebook posts: “Like our page on Facebook” vs. “Get answers to your real estate questions on our Facebook page.” Remember, the key to success on social media is engagement, so give them a reason to like your page.

5. Share pictures and videos to tell stories

People love photos. The biggest reason Facebook went from zero to 1 billion users in nearly ten years is photos. Photos and videos tell stories about you in ways that text alone cannot. Use your phone to take pictures and short videos of customers and cool things around your neighborhoods. A picture of a young couple in front of their new home is Facebook gold. Try a video featuring testimonials from your happy customers!